Mem day

Memorial Day Remembrance

To many people, Memorial Day weekend is the official kick-off for summer. Some schools are already wrapped up for the year, and the three-day weekend is a much needed respite to gear up for summer fun. Camping, grilling, boating, swimming—it’s all on the agenda for the weekend.

Amongst all this early summer-fun, it’s easy to forget the reason that Memorial Day exists. Although it’s become an excuse for dusting off your BBQ skills, it’s actually meant to be a solemn day of remembrance for everyone who died serving in the American armed forces. Originally known as Decoration Day, it originated in the years following the Civil War and became an official federal holiday in 1971.

St. Croix Founder Bernhard Brenner is a Veteran of the US Military. After moving to the U.S. as a young man to build his version of the American Dream, Mr. Brenner decided to give back to his adoptive country by serving it. Ever since that time, caring for our Veterans has been of utmost importance to him.

So during this holiday weekend, we hope you do get a chance to enjoy some sunshine with your family and friends. We also hope you take a moment to reflect on the real meaning behind the reason you’re enjoying an extra day off from work—and thank a Veteran.