In our busy world, people value things that are easy. We specifically look for ways to make life a little smoother, easier. It’s the reason we’ve got drive-through car washes and take-and-bake pizza. So when you encounter a store called “At Ease”, it imparts a sense of reassurance that your shopping experience is going to be, well, easy. That’s precisely the way the owners of At Ease, Linda and Ron Beale, want you to feel.
Linda is putting her design skills to good use. The Newport store is undergoing a renovation to its 7,000 square feet. “Customers like to see change. They like to see that you are staying up to date and relevant. It lets them know we want to make the shopping experience wonderful for them,” Steve told us.
Making the shopping experience great means having the right kind of product in your stores. Many retailers have favorite items they love to sell, or items they think everyone needs in their wardrobe. For luxury menswear, oftentimes that points toward the classic suit, or maybe the dependable navy blazer. Linda has a more unique take on her favorite items: jeans and outerwear. She feels strongly that every man needs a great pair of jeans. “They’re so versatile,” she says. “Dress them up or down, a great pair of jeans works almost everywhere.” Her other favorite item—outerwear—is fun for her to buy and sell. “There are so many tricks to outerwear. It’s got a lot going on, it’s interesting. The fabric, the bells and whistles—it’s a unique piece of clothing,” shared Linda.
The St. Croix Collection fits well into the At Ease stores. “It’s beautiful, well-made, people like it,” said Linda. “We’re very proud of being successful retailers and we’re proud of our beautiful stores.” Visit the professional and exemplary staff at one of the At Ease stores if you are in Newport Beach, CA (949-759-7979), or Scottsdale, AZ (480-947-3800). We’re sure that you’ll feel at ease when you’re there.