Blog / St. Croix Collections

The Perfect Accessory

Unlike a seemingly endless array of fashion accessories for women, there aren’t quite as many options for men. Years ago, no well-dressed gentleman would step outside his home without a hat, three-piece suit and a pocket watch. Today’s trends and accessories are not nearly that formal, and often combine both form and function. Tech accessories […]

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A Father’s Advice

Building a business is something akin to raising children. It takes a lot of hard work, dedication, patience and a strong sense of humor. You do your best, hope for the best, and pray that you’re building a solid foundation for the future. Someone who understands this connection between parenting and business is St. Croix […]

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Giving and Hope—Our Foundation

Every year around this time, we’re flooded with lookbacks at the prior year and anticipation and hope for the year in front of us. This time of year also brings out the generous side of people. We reach out to share our good fortune with those less so, and hope for better tomorrows. For some […]

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Getting What You Pay For

Many years ago, the majority of clothing that Americans wore was actually made in America. Today, only roughly 3-5% of clothing is still manufactured on our shores. Most of what Americans buy and wear is inexpensive, mass-produced clothing that might last one season. And while inexpensive clothing fulfills a desire for trendy selections or a […]

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Retailer Spotlight: Sal Lauretta for Men

St. Croix Collections was established on the belief that excellence, and indeed, perfection, were reasonable goals to achieve when creating menswear. And for nearly 60 years, Founder Bernhard Brenner has been driving toward his goal of “creating the world’s finest knitwear.” Because of this, we feel a kinship with other companies that have built their […]

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Happy Labor Day Weekend!

According to the US Department of Labor, the first Monday of September is the “yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.” It’s estimated that the first recognition of Labor Day took place in 1885, with a formal act from Congress making it an official […]

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St. Croix Collections – Our Story

It’s hard for a company to thrive for over 50 years in the fashion business if the foundation isn’t strong. Among our upscale, discriminating clients, we’ve built an international reputation of excellence by delivering it. But it all started with very humble beginnings. Over 50 years ago, Bernhard Brenner came to America as a young, […]

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What’s trending—Fall 2016

Wondering what men who love quality, luxury and handmade clothing will be wearing this fall? Check out the short video of select St. Croix Collection pieces from Fall 2016! For retailers near you, visit our store locator: http://www.stcroixcollections.com/store-locator/

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When a luxury legend becomes a reality: Wool, Cashmere & Silk have arrived

Innovation takes many shapes. Sometimes it comes in the form of a new technology or gadget, like the now-ubiquitous iPhone. Sometimes it comes together by combining two or three existing things and creating something new. For St. Croix Collections, their most recent innovation comes in the shape of several new fantastic knitwear items featuring our […]

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Retailer Spotlight: Mr. B Clothing

Successful people often have common personality traits and habits. Certainly hard work and determination is part of the mix, but for those that are successful and content, there’s something more. You’ll find that for these people, there’s a passion for the work they do, a dedication to stay the course, and a willingness to listen […]

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St. Croix collars are different—and better.

If you’re of a certain age and you lived through the 1980’s, it’s likely that you wore the collar of your polo shirt flipped up. Or maybe you even layered two shirts together to get the collars to stay up in just the right way. Collar trends have come and gone over the years, but […]

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Fourth of July

“Freedom isn’t free” is a phrase we’ve all heard. We use it to point out that freedom comes at a cost. That cost might mean resources in terms of money and time, but that cost also can mean life. Many people have paid that cost to keep our idea of freedom intact. When the Founding […]

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Retailer Spotlight: At Ease

In our busy world, people value things that are easy. We specifically look for ways to make life a little smoother, easier. It’s the reason we’ve got drive-through car washes and take-and-bake pizza. So when you encounter a store called “At Ease”, it imparts a sense of reassurance that your shopping experience is going to […]

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The Way It’s Done

Do you know what these items have in common: Crayola crayons, Red Wing Boots, and Zippo Lighters? If you guessed that all of these products are made in America, then you’d be correct. The movement toward supporting companies who are manufacturing products in the U.S. has grown over the last several years. What used to […]

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Retailer Spotlight: The Red Barn Fine Apparel

Over the course of history, barns were often a place for invention—for tinkering around on an idea until it became something real. The airplane from the Wright Brothers comes to mind as one of the greatest inventions to emerge from a barn. What isn’t often heard of is a barn being used as a high-end […]

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Employee Spotlight: Jessica Brand

Every company has at least one individual who’s a go-to person. The one you can go to for the answer to your question, because even if they don’t know the answer—they’ll know who will. The one you can go to when you need a hand, because you know you’ll get help. At St. Croix Collections, […]

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Retailer Spotlight: Partners’ Limited

Partners’ clothing store in Lafayette, Louisiana is loving their new location. They recently relocated to a new, stand-alone building in a thriving, energetic part of town. They love that this location brings in lots of new, fresh faces, but is still convenient for their beloved long-term customers. After all, relationships with their customers is the […]

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Retailer Spotlight: Nancy’s Fancys

One of the best things about independent retailers is that they are precisely that: independent. These stores aren’t the homogenized corporate versions of big box retail that removes all individual personality—they are filled with personality. Nancy’s Fancys in Highlands, North Carolina is exactly that kind of independent retailer— a place stocked full of great products […]

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Sales Representative Spotlight: Rick Hencier

Rock-steady is often used to describe people who are consistent and dependable. That description is fittingly applied to St. Croix Sale Representative Rick Hencier. Rick has been part of the St. Croix family for nearly 29 years, and loves it just as much today as when he first began. Rick’s path towards his long-term position […]

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The New Luxury Blend

Innovation takes many shapes. Sometimes it comes in the shape of a new technology or gadget, like the now-ubiquitous iPhone. Sometimes it comes in the shape of putting together two or three existing things and creating something new. For St. Croix Collections, their most recent innovation comes in the shape of several new fantastic knitwear […]

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MRket in a Winter Wonderland

Do you remember last week’s storm? The storm that shut down offices, schools, and freeways, and dumped upwards of 30 inches of snow on certain parts of the east coast? The storm that had people digging out of walls of snow surrounding their cars and homes? Yes, THAT storm. While most people were rushing to […]

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