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The New Luxury Blend

Innovation takes many shapes. Sometimes it comes in the shape of a new technology or gadget, like the now-ubiquitous iPhone. Sometimes it comes in the shape of putting together two or three existing things and creating something new. For St. Croix Collections, their most recent innovation comes in the shape of several new fantastic knitwear items featuring our newest luxury material: our Wool/Cashmere/Silk blend.

WWCSC-Card copySt. Croix has a reputation for searching the globe for the very best materials—using only the finest raw goods in our menswear. Founder Bernhard Brenner was inspired by the quality of three particular raw goods they’d acquired: Australian Merino Wool, Mongolian Cashmere and Mozambique Silk. Mr. Brenner felt that the supreme qualities of each of the fibers blended together would create a new, even finer quality and luxurious fabric. This wasn’t something that happened overnight. A tremendous amount of R&D was put forth for over three years to perfect just the right mix of fibers that went into bringing something of this caliber to the market—and to get it right. To quote Mr. Brenner: “We got it right”.

Each of the raw goods contributes something similar and something unique to the blend. All of the fibers are fabulously soft…one more so than the next. In addition, the wool gives the fiber strength and elasticity, the cashmere gives the fabric it’s softness, and the silk gives the material the most fabulous hand and feel. Blended together and then hand-crafted in the meticulous St. Croix way, it’s a combination that has no comparison.

Looking at the garments that will be produced with this amazing material, you almost wouldn’t know there was anything that special about them. From a visual standpoint, it looks like fine-gauge knitwear. It’s really when you touch the garments that you realize the luxury of it. It’s the true expression of “feel it to believe it”.

“It’s incredibly wearable”, says Design Director Dave Gebhardt. “The trimmer fit and design of our Heritage style coupled with the lighter and softer weight of this new blend make these specialty garments so easy to wear under sport coats and suiting—without adding bulk. It’s perfect for layering, which is such an on-going trend”, Dave says. For Fall 2016, six fabulous pieces of the new material blend are available in the Heritage Collection by St. Croix. These will include limited quantities of a scarf, a V-Neck Vest, a Five-Button Cardigan, a Zip-Mock Pullover, a V-Neck Pullover, and an Intarsia Crew Neck Sweater.

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Another interesting trait of this new blend is how it takes dye. All the individual fibers are lighter and whiter, and uniformly accept dye. The collection includes rich, deep, neutral colors that go with so many clothing options.

As one of only a handful of top luxury brands that have a blend like this, it really is a collection to be seen—and felt—in person. St. Croix Collections created “touch cards” for their retail partners to really feel the difference that this new Wool/Cashmere/Silk blend offers. As Mr. Brenner puts it: “This is the ultimate luxury in blended fibers.” Don’t miss out on this special collection. Contact your St. Croix Sales Representative before the limited quantities are gone!