Blog / News

St. Croix on Screen

When you watch a television show you often identify with at least one character, likely due to their personality, livelihood, or maybe even their fashion taste relates to your own. If you’re a father, family-oriented, or just enjoy a good polo you might like a certain notable character, Tony Soprano. Our very own St. Croix […]

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Fresh: The Power of Silpure

One should always be a student of curiosity. He or she must crave the discovery of greater and better technologies. Sometimes the journey of improvement requires an individual to explore the same path twice. St. Croix has had to do that on its journey of crafting the best knit. The Beginning 11 years ago, St. […]

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The Perfect Accessory

Unlike a seemingly endless array of fashion accessories for women, there aren’t quite as many options for men. Years ago, no well-dressed gentleman would step outside his home without a hat, three-piece suit and a pocket watch. Today’s trends and accessories are not nearly that formal, and often combine both form and function. Tech accessories […]

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A Father’s Advice

Building a business is something akin to raising children. It takes a lot of hard work, dedication, patience and a strong sense of humor. You do your best, hope for the best, and pray that you’re building a solid foundation for the future. Someone who understands this connection between parenting and business is St. Croix […]

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Giving and Hope—Our Foundation

Every year around this time, we’re flooded with lookbacks at the prior year and anticipation and hope for the year in front of us. This time of year also brings out the generous side of people. We reach out to share our good fortune with those less so, and hope for better tomorrows. For some […]

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Getting What You Pay For

Many years ago, the majority of clothing that Americans wore was actually made in America. Today, only roughly 3-5% of clothing is still manufactured on our shores. Most of what Americans buy and wear is inexpensive, mass-produced clothing that might last one season. And while inexpensive clothing fulfills a desire for trendy selections or a […]

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St. Croix Collections – Our Story

It’s hard for a company to thrive for over 50 years in the fashion business if the foundation isn’t strong. Among our upscale, discriminating clients, we’ve built an international reputation of excellence by delivering it. But it all started with very humble beginnings. Over 50 years ago, Bernhard Brenner came to America as a young, […]

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When a luxury legend becomes a reality: Wool, Cashmere & Silk have arrived

Innovation takes many shapes. Sometimes it comes in the form of a new technology or gadget, like the now-ubiquitous iPhone. Sometimes it comes together by combining two or three existing things and creating something new. For St. Croix Collections, their most recent innovation comes in the shape of several new fantastic knitwear items featuring our […]

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Retailer Spotlight: Mr. B Clothing

Successful people often have common personality traits and habits. Certainly hard work and determination is part of the mix, but for those that are successful and content, there’s something more. You’ll find that for these people, there’s a passion for the work they do, a dedication to stay the course, and a willingness to listen […]

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St. Croix collars are different—and better.

If you’re of a certain age and you lived through the 1980’s, it’s likely that you wore the collar of your polo shirt flipped up. Or maybe you even layered two shirts together to get the collars to stay up in just the right way. Collar trends have come and gone over the years, but […]

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The Way It’s Done

Do you know what these items have in common: Crayola crayons, Red Wing Boots, and Zippo Lighters? If you guessed that all of these products are made in America, then you’d be correct. The movement toward supporting companies who are manufacturing products in the U.S. has grown over the last several years. What used to […]

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Retailer Spotlight: The Red Barn Fine Apparel

Over the course of history, barns were often a place for invention—for tinkering around on an idea until it became something real. The airplane from the Wright Brothers comes to mind as one of the greatest inventions to emerge from a barn. What isn’t often heard of is a barn being used as a high-end […]

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St. Croix and STOLL: A Partnership of Excellence

There are partnerships that simply just work well together. Partners like Bill Hewlett and David Packard, or Ben & Jerry for example. And Nike’s Air Jordan product line wouldn’t exist without, well, Michael Jordan. In much the same way, the partnership between St. Croix and H STOLL GMBH & CO has impacted both companies, and […]

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Retailer Spotlight: Partners’ Limited

Partners’ clothing store in Lafayette, Louisiana is loving their new location. They recently relocated to a new, stand-alone building in a thriving, energetic part of town. They love that this location brings in lots of new, fresh faces, but is still convenient for their beloved long-term customers. After all, relationships with their customers is the […]

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Retailer Spotlight: Nancy’s Fancys

One of the best things about independent retailers is that they are precisely that: independent. These stores aren’t the homogenized corporate versions of big box retail that removes all individual personality—they are filled with personality. Nancy’s Fancys in Highlands, North Carolina is exactly that kind of independent retailer— a place stocked full of great products […]

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Sales Representative Spotlight: Rick Hencier

Rock-steady is often used to describe people who are consistent and dependable. That description is fittingly applied to St. Croix Sale Representative Rick Hencier. Rick has been part of the St. Croix family for nearly 29 years, and loves it just as much today as when he first began. Rick’s path towards his long-term position […]

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Retailer Spotlight: The Shirt Box

Throughout history, there are so many stories about people leaving home to find their way…seeking something more than what they’ve always known. There are also many stories of those same people coming home…realizing that they already knew exactly where they belonged. Ron Elkus and Rod Brown of The Shirt Box in Farmington Hills, MI, fit […]

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The New Luxury Blend

Innovation takes many shapes. Sometimes it comes in the shape of a new technology or gadget, like the now-ubiquitous iPhone. Sometimes it comes in the shape of putting together two or three existing things and creating something new. For St. Croix Collections, their most recent innovation comes in the shape of several new fantastic knitwear […]

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MRket in a Winter Wonderland

Do you remember last week’s storm? The storm that shut down offices, schools, and freeways, and dumped upwards of 30 inches of snow on certain parts of the east coast? The storm that had people digging out of walls of snow surrounding their cars and homes? Yes, THAT storm. While most people were rushing to […]

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Retailer Spotlight: Franco’s Fine Clothier

In our go-go-go world, speed is often one of the things we prize most. Fast internet connection, fast and easy meals—everything is fast. But for true luxury, “speed” is rarely part of the equation. Fine wines, for example, take time to become fine. At St. Croix Collections we appreciate artisans and craftsmen that take the […]

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Holiday Wishes

Hours of designing, planning, procurement, and craftsmanship go into each garment that St. Croix produces. Every single person plays an important role in crafting the world’s finest and most luxurious knitwear. We’re pleased and honored that our customers continue to support the work we do, and that they choose to live their lives in the […]

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Big Luxury in a Small Package

There are some luxuries in life that once discovered, you wonder how you ever lived without them. If you live in a cold climate, seat warmers in your car are one such luxury. Or maybe it’s the simple, yet ubiquitous GPS app on our phones. How did we ever get anywhere without that electronic map […]

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Retailer Spotlight: Pinstripes

If you visit Kansas City and ask a local to recommend something to do, it’s likely they’ll point you toward the Plaza. It’s a fabulous shopping and entertainment district near downtown Kansas City, complete with beautiful fountains, great shops and plenty of restaurants. A must-stop shop at the Plaza is Pinstripes—one of the best men’s luxury […]

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